Deal Alert: Get Huge Savings Up to 25% Off Select OWC Gear

2 weeks ago 6

A camera connected to a laptop through an OWC card reader. SD and CompactFlash cards are shown between the camera and card reader, with the OWC logo and "Other World Computing" in the background.

OWC specializes in designing and manufacturing professional-grade solutions for photo and video professionals, including the fully integrated Atlas ecosystem of CFexpress and SD memory cards and memory card readers, alongside expansive Thunderbolt docks and blazing-fast external SSDs.


Full disclosure: This sponsored article is brought to you by OWC.


Image of various OWC storage cards displayed against a gradient blue and purple background. The lineup includes 1.0TB and 512GB SD cards, and 512GB, 2.0TB, and 960GB CFexpress cards with read speeds ranging from 250MB/s to 1700MB/s.

The company’s Atlas lineup of memory cards and readers has made a particularly big impression on the industry in the last couple of years, combining some of the fastest speeds, highest capacities, and compelling price points on the market today. For instance, Sony shooters love OWC’s Atlas Pro CFexpress Type A card which delivers read and write speeds up to 1,850 MB/s and 1,700 MB/s, respectively. Plus, the Atlas Pro CFexpress Type A is available in capacities up to 960GB. The company also recently introduced a CFexpress card reader that supports transfer speeds up to 5,000 MB/s.

A sleek silver external hard drive with the logo "OWC ELEKTRON" printed on top. The device features a small blue LED light on the lower front edge, indicating its operational status.

This is also the same company behind three of the best SSDs for on-the-go creatives: the Envoy, Envoy Pro Elektron, and Envoy Pro Mini. Each of these three drives is pocketable, extremely rugged, and very fast, making them perfect shuttle and even edit drives while shooting in the field. And recently, OWC announced its fastest external SSD yet: the Thunderbolt 5-powered Envoy Ultra, which promises to be twice as fast as Thunderbolt 4 and USB4 devices, offering speeds up to 6,000 MB/s while maintaining backward compatibility with computers with Thunderbolt 4, Thunderbolt 3, and USB4.

But where things get really interesting is that OWC has just announced some unheard-of deals on some of their most popular solutions. These are huge discounts on some of the fastest pro-grade tools on the market.

25% off OWC Atlas Memory Cards

For a limited time, OWC is offering 25% off select Atlas memory cards. With its Atlas lineup of memory cards, readers, and software, OWC has built what it calls a “fully integrated ecosystem.” The company’s cards and readers are built to work together and ensure that you don’t drop frames during capture and that post capture your data transfers as quickly as possible from your cards to your computer or external drive.

The Atlas lineup of memory cards includes OWC’s Atlas Pro and Atlas Ultra SD cards, Atlas Pro CFexpress Type A and Atlas Pro Type B cards, and Atlas Ultra Type B cards. Atlas Ultra UHS-II V90 memory cards boast read speeds up to 300 MB/s and write speeds up to 250 MB/s and are designed and built for use in action, wildlife, sports, and filmmaking settings.

A silver and black OWC Atlas Ultra 2.0TB CFexpress memory card is displayed. It features a read speed of 3,650 MB/s and a write speed of 3,000 MB/s. The card is designed for high-performance data storage.

Meanwhile, Atlas Ultra CFexpress Type B cards are CFexpress 4.0 fully compliant, delivering up to 1,500 MB/s minimum sustained write speeds. Real-world speeds reach up to an incredible 3,000 MB/s write and up to 3,650 MB/s read.

Sony shooters will be happy to hear about the newest member of the Atlas memory card family: the OWC Atlas Pro CFexpress Type A card. This is a VPG200-certified card, allowing the highest possible settings in Sony Alpha, FX, and FR7 cameras and delivers minimum 400MB/s sustained write speeds. With up to 1,700 MB/s write and 1,850 MB/s read speeds, the Atlas Pro CFexpress Type A card is designed for the most advanced use cases of pro content creators, including fast burst RAW image sequences and high bitrate video recording up to 8K. Plus, every Atlas Pro CFexpress Type A card comes with a free CFexpress Type B adapter, allowing for use with the blazing fast Atlas CFexpress 4.0 card reader.

An advertisement displays an OWC Atlas CFexpress A to B Adapter and an Atlas Pro 960GB memory card. The background is a gradient from purple to blue with text about versatility and transfer speeds.

Here’s the full list of memory cards you can snag for 25% off until November 24, 2024.

OWC Atlas Pro CFexpress Type A – 960 GB
OWC Atlas Ultra CFexpress Type B (CFexpress 4.0) – 2 TB
OWC Atlas Ultra CFexpress Type B (CFexpress 2.0) – 650 GB
OWC Atlas Ultra CFexpress Type B (CFexpress 2.0) – 325 GB
OWC Atlas Ultra SD Card – 128GB

20% off OWC Atlas Memory Card Readers

And because OWC memory cards and readers work in tandem, OWC is also providing up to 20% off its Atlas readers. The newest OWC memory card reader is the Atlas CFexpress 4.0 reader. This is a USB4 card reader boasting blistering ingest speeds up to 5,000 MB/s, ensuring you get the full possible speeds from your OWC Atlas CFexpress Type A and Type B cards. (This is a CFexpress Type B reader, but each OWC Atlas Pro CFexpress Type A card includes a free Type B adapter to allow for use with this reader.

A person holds a compact, gray external hard drive with a visible logo, removing it from a black backpack. The backpack has multiple zippers and is slightly opened to reveal the tech device being retrieved.

Here is the full list of Atlas readers on sale:

OWC Atlas CFexpress Card Reader – USB4 CFexpress 4.0
OWC Atlas FXR Card Reader – Thunderbolt CFexpress 2.0
OWC Atlas Dual SD Card Reader
OWC Atlas Dual CFexpress + SD Card Reader

What ties these two hardware solutions together is the Innergize app, which allows you to manage and monitor the health and performance of your memory cards, through easy clean-up, formatting, firmware updates, and through “sanitizing.” Unlike a quick format of a card, sanitizing brings your memory card back to pristine factory condition and keeps your memory card working at its highest possible sustained speed. You can read more about the benefits of sanitizing your cards here.

25% Off OWC Envoy External SSDs

In addition to some of the highest-performing memory cards on the market, OWC also makes some of the best external SSDs on the market for photographers and video creators. For instance, the Envoy Pro Mini is the only thumb-drive-sized SSD on the market that packs a punch in both performance and capacity. Built into the design of the Envoy Pro Mini is a flippable USB-A and USB-C connector making it easy to connect to your device of choice. 

A silver multifunctional USB device with USB-A, USB-C, and Lightning connectors. The design includes a rotating mechanism, and it features the OWC logo on its side.

And with its new 2TB capacity (~1.92TB usable), packing huge amounts of data into something that can hang from your keychain, the Envoy Pro Mini will be a powerful tool for those creators who like to always keep their work with them.  

A silver external hard drive with rounded edges, featuring the logo "OWC ELEKTRON" on top. A small blue LED light is illuminated on the front, indicating power or activity.

Then there’s the Envoy Pro Elektron a ruggedized, crushproof, dustproof, and waterproof IP67-rated pocket-sized drive. Now available in capacities up to a whopping 4TB, OWC has expanded the capabilities of Elektron even further for creators who demand performance and high capacity. Veteran photographer Joe McNally swears by the Envoy Pro as his SSD companion of choice while on shoots, noting that these SSDs fit perfectly into the battery holder straps in his camera bag.

Finally, there’s the OWC Envoy, a portable powerhouse providing unmatched value. This SSD packs much of the Elektron’s performance into a somehow even smaller package. Available in 1TB and 2TB capacities, the Envoy boasts an aircraft-grade aluminum housing in a palm-sized form factor, enabling it to fit in a pocket and go anywhere while surviving real-world abuses. The included USB-C cable ensures that Envoy is ready to use with computers, cameras, and smartphones. And the Envoy’s high-speed capability means that storing, transferring, editing, and backing up files goes quickly. Envoy provides max speeds in excess of 1000MB/s and prevents thermal throttling to provide sustained speeds of no less than the full 1000MB/s it is capable of.

Right now, you can get 25% off these Envoy SSDs:

OWC Envoy – 1 TB
OWC Envoy – 2 TB
OWC Envoy Pro Mini – 1 TB
OWC Envoy Elektron – 2 TB
OWC Envoy Elektron – 4 TB

15% off OWC’s Fastest External SSDs

If you miss the initial wave of holiday deals from OWC, don’t fret. The company has a heck of a second wave coming from November 25 through November 30. For instance, the company is slashing 15% off two of its fastest external SSDs.

A silver external hard drive with a ridged heat sink design, labeled "OWC Express 1M2" on the front.

This includes the insanely fast OWC Express 1M2. With speeds up to 3,150 MB/s, this USB4 drive is also backward compatible with Thunderbolt and USB3 ports as well. But we haven’t even gotten to maybe the coolest aspect of this drive yet: you can easily use or swap in your own M.2 SSD in just a few minutes.

Beyond having a Bring Your Own Drive Design that supports capacities up to a whopping 8TB, the Express 1M2’s ultra-durable aluminum housing also features thermal fins that keep your drive running fast for long periods of time. Plus, the drive is future-proof as it has been designed to be compatible with future 16 B NVMe SSD storage. There is no downside here, people. If you’re a pro content creator who depends on the fastest drive possible for your edits or transfers, look no further than the OWC Express 1M2.

External hard drive with a sleek, gray metallic design and rounded edges. It has the "OWC Envoy Pro X" logo on top and a small blue LED indicator on the side.

But the Express 1M2 isn’t the only super-fast SSD getting a 15% discount. The OWC Envoy Pro FX is also on sale. This Thunderbolt-powered drive is capable of speeds up to 2,800 MB/s and is virtually indestructible.

Here’s the full list of OWC SSDs available at 15% off:

OWC Express 1M2 – 2 TB
OWC Express 1M2 – 4 TB
OWC Express 1M2 – 8 TB
OWC Envoy Pro FX – 2TB
OWC Envoy Pro FX – 4TB

15% off Atlas and Buy 2 Cards Get a Free Card Reader

OWC is also sending a second wave of Atlas deals for the holidays. Between November 25 and November 30th, 2024, you’ll be able to get 15% off these Atlas CFexpress and SD cards:

OWC Atlas Pro CFexpress Type B (CFexpress 4.0) – 512 GB
OWC Atlas Ultra CFexpress Type B (CFexpress 4.0) – 1 TB
OWC Atlas Ultra CFexpress Type A (CFexpress 4.0) – 480 GB
OWC Atlas Pro SD Card – 1 TB

Plus, if you buy two OWC Atlas Ultra CFexpress Type B cards in the 325 GB or 650 GB capacities, you’ll get a free Atlas FXR Thunderbolt CFexpress Type B card reader.

OWC Atlas Ultra CFexpress Type B (CFexpress 2.0) – 325 GB
OWC Atlas Ultra CFexpress Type B (CFexpress 2.0) – 650 GB


Full disclosure: This sponsored article was brought to you by OWC.

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